Equity compensation compounds your tax exposure

Your equity creates taxable events at every stage: vesting, exercise, and sale. Without a coordinated strategy, you're likely leaving more on the table than you should. The difference between a reactive approach and a deliberate one can cost you five or six figures in a single year.

Fee-only

No Commissions

Fiduciary

Acting in your best interest

What your plan covers

RSU Vesting Strategy

Vesting events create taxable income whether you sell or not. We model the timing and withholding approach that reduces your exposure and aligns with your broader financial picture.

Concentrated Position Management

Holding too much of one stock puts you at unnecessary risk. We build a disciplined diversification strategy that reduces your exposure without triggering an unnecessary tax event.

Tax-Loss Harvesting

We actively manage your portfolio to offset realized gains throughout the year, not just at tax time, so your investment strategy and tax strategy work towards the same goal.

Equity-Integrated Financial Planning

Your stock compensation isn't your only financial asset. We connect it to your income, savings, and goals so every investment decision we make works towards your broader financial goals.

What sets us apart

  • We're tech compensation experts

    We understand the nuances and complexity of a tech equity compensation package and have spent the last 8 years developing strategies that help our clients keep more of what they earn

  • Fee only and fiduciary

    We don't sell products or earn commissions and are legally obligated to act in your best interest. Nothing other than your success influences our advice

  • Small client roster, by design

    We work with a limited number of clients; not to be exclusive, but to give you the support you need

Are we the right fit?

Who this is for

  • You work at a publicly traded tech company and receive stock as part of your compensation package
  • Your gross income exceeds $500K or your net worth exceeds $1M
  • You hold ISOs, NSOs, RSUs, or a combination of the three
  • You want a CFP® who understands the financial implications of equity compensation

What you get

  • A vesting and withholding strategy built around your tax exposure
  • A diversification plan that reduces concentration risk without unnecessary taxable events
  • Active tax-loss harvesting throughout the year
  • An ongoing planning relationship that evolves as your equity and goals change

Everyone's situation is different. So are our plans

We build every strategy around your needs, taking the time to understand your full picture before building, implementing, and monitoring our strategy that evolves as your situation changes.

Understand your situation

We review your equity, tax situation, and financial goals before making any recommendations.

Model the scenarios

We walk you through multiple scenarios that highlight the trade-offs between tax exposure and diversification.

Build and execute the plan

We build and execute the strategy with you, from first to final equity sale.

Monitor and adjust

We review your plan with you regularly and adjust as your situation evolves.

Our strategy in action

How Victoria used expiring options to buy a San Francisco home

Victoria is a software engineering manager in San Francisco who sat on a significant ISO position. She wanted to use her stock to purchase a home, but she didn't know how to liquidate her position without major tax implications. We modeled the trade-offs between tax exposure and upside retention, helped her exercise and diversify strategically, and structured a box spread that helped finance the purchase of her home while also increasing her net worth.

Trusted by tech employees

We have received dozens of 5-star Google reviews from clients in the Bay Area and nationwide who came to us with the same questions you have

Read Our Reviews

The right strategy before you sell is worth more than the best strategy after

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