Your pre-IPO plan determines how much you keep

The difference between a well-timed strategy and a reactive one can be measured in tens or hundreds of thousands of dollars.

Fee-only

No commissions

Fiduciary

Acting in your best interest

What your plan covers
ISO Exercise Strategy

When and how much to exercise, and whether to use cash or sell-to-cover, carries material tax consequences. We model the trade-offs before you commit.

AMT Planning

We calculate your Alternative Minimum Tax exposure and build a plan around it before you exercise your options.

RSU Witholding and Vesting

We help you identify the withholding rate of your RSUs so you don't have an unexpected tax bill at the end of the year.

Post-IPO Diversification

Concentrated stock positions exposes you to unnecessary risk. We build a diversification strategy that reduces your exposure and minimizing capital gains taxes.

What sets us apart
  • We're tech compensation experts

    We understand the nuances and complexity of a tech equity compensation package and have spent the last 8 years developing strategies that help our clients keep more of what they earn

  • Fee only and fiduciary

    We don't sell products or earn commissions and are legally obligated to act in your best interest. Nothing other than your success influences our advice

  • Small client roster, by design

    We work with a limited number of clients; not to be exclusive, but to give you the support you need

Are we the right fit?
Who this is for
  • You work at a private tech company with a realistic IPO path
  • Your gross income exceeds $500K or your net worth exceeds $1M
  • You hold ISOs, NSOs, RSUs, or a combination of the three
  • You want a CFP® who specializes in pre-IPO equity
What you get
  • A clear exercise strategy built around your tax exposure and IPO timeline
  • AMT modeling before you make a decision you can't reverse
  • Post-IPO diversification that minimizes capital gains taxes
  • An ongoing planning relationship to secure your financial future
Everyone's situation is different. So are our plans

We build every strategy around your needs, taking the time to understand your full picture before building, implementing, and monitoring our strategy that evolves as your situation changes.

Understand your situation

We review your equity, tax situation, and financial goals before making any recommendations.

Model the scenarios

We walk you through multiple scenarios that highlight the trade-offs between tax exposure and diversification.

Build and execute the plan

We build and execute the strategy with you, from first to final sale.

Monitor and adjust

We review your plan with you regularly and adjust as your situation evolves.

How Frederick maximized his IPO proceeds (new picture)

Frederick's company announced its IPO to employees one month before the date. He held ISOs and RSUs and needed a clear strategy fast; when to exercise, what to withhold, and whether to sell or hold after the lockup. We modeled the scenarios, built a plan, and helped execute it, allowing Frederick to save thousands in taxes in the first year after his company went public.

Read the full story
Featured Case Study

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Trusted by tech professionals

We have received dozens of 5-star Google reviews from clients in the Bay Area and nationwide who came to us with the same questions you have

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Your equity took years to build. A plan to protect it takes one conversation.
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